"In addition to his great work ethic, Paul has the intellect and market research experience to provide more in-depth insight than clients typically receive."

Andy Lowenthal,
Vice President, Westgate Research

do you know how your products & services affect people emotionally?
you should. we can help.

Emotive Analytics is a consumer research company that reveals the emotional dynamics of consumer and shopper behavior.


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Emotional dynamics are defined as the EXPERIENCE > COGNITION > AFFECT LINKS that collectively drive decisions and behavior.

Emotional Dynamics


For more specifics visit who we are, what we do for you, and our techniques.

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The AIM Process™

The AIM Process: A Systematic, Stepwise Process for Improving the Actionability of Marketing Research by Paul Conner, is now available on Amazon.com. Learn how you and your entire staff can be more disciplined in designing highly actionable marketing research studies.

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