what we do for you

Because research in neuroscience and psychology shows that emotions strongly, if not exclusively drive behavior, including consumer behavior...

EMOTIVE ANALYTICS is a consumer research company that uses specialized techniques to reveal the evident and hidden emotions that move people to buy your products and services. This helps you develop more emotionally-engaging brands, products, services, and their marketing.

Why evident and hidden? Because research also tells us that people are often unaware of their emotions or unwilling to share them. In effect, emotions are often hidden or "implicit" and traditional techniques (like focus groups and traditional surveys) do not effectively assess them. We specialize in implicit emotional research techniques that effectively assess "hidden" emotions.

In essence, what we do is different because...

We assess emotions (which many companies do not).
We utilize effective implicit emotional assessment techniques.
We have high-level (many Ph.D.) emotional assessment experts working on your projects.

stay up to date

Emoblog >>
Ask the Emotional Expert >>

get on the list

to receive ongoing information about the emotional dynamics of consumer behavior