Consumer Behavior Explained

Without a doubt, consumer behavior can be a tough nut to crack. But understanding consumer behavior - why people buy what they buy - is a key factor in successfully marketing a brand or product. That's why notable companies turn to Emotive Analytics for answers.

As an experienced emotional consumer research firm, Emotive Analytics helps clients understand the explicit and implicit emotions and feelings buyers have about their brands, products or services and the emotional dynamics that motivate a sale. Discovering these motives through effective emotional marketing research gives companies a clear view of how to best capitalize on emotional strengths and improve emotional weaknesses to ensure a more engaged consumer response - and ultimately, a better bottom line.

Emotional Consumer Research

The emotional research conducted by Emotive Analytics is guided by the experiEmotive® model. The experiEmotive model is based on research showing that experiences initiate largely unconscious cognitive, emotional and physiological processing, which, in turn, drives behavior and is fueled in large part by implicit emotions. Unlike many consumer motivation research firms that employ traditional methods-like focus groups, surveys and direct interviews to learn more about the influences on consumer buying behavior- the professionals at Emotive Analytics base their research on this foundation to gain a more complete understanding of all the emotional dynamics that influence consumer behavior.

The Importance of Implicit Emotions

After several decades in consumer research and related fields of study, the experts at Emotive Analytics understand the significance of implicit emotions in the study of buying behavior. Defined as those that people are unaware of or unwilling to share, implicit emotions play a huge role in purchase decisions and brand preferences. Accurately assessing implicit emotions is a difficult task and one that differentiates Emotive Analytics from traditional market research companies.

Emotive Analytics knows that traditional techniques fall short of truly evaluating consumer behavior because they do not effectively assess the implicit emotions that lie beneath the conscious surface or remain guarded. By using non-traditional techniques like hypnosis-interviewing, psychodrama and ethnography, the emotional consumer research experts at Emotive Analytics can dig deeper to reveal the full picture.

Learn More

To learn more about the influence of explicit and implicit emotions on consumer behavior, please contact Paul Conner at 314-752-0564 or paul@emotiveanalytics.com.