Direct Emotional Response Marketing

By definition, direct emotional response marketing is designed to make a direct emotional connection with consumers. Sometimes the goal of this kind of direct response marketing is to change minds, but mostly it's about directly influencing buying behavior with emotional appeals. With this goal, there's certainly no shortage of direct response marketing techniques used to elicit a response including shock-tactics and the use of stirring imagery.

One problem with many direct emotional response marketing techniques is that they fail to recognize what really evokes a quick and strong emotional response from the target audience. For a message to emotionally resonate with the right people, it's critical to understand any unconscious implicit association that may exist relative to the emotionality of a brand or product. Knowing a brand or product's implicit emotional associations allows marketers to craft more effective direct emotional response marketing campaigns that will motivate a target audience to take the desired action.

Innovative Emotional Marketing Research

Operating on the basic premise that personal experiences, cognitions and emotions motives work together to drive behavior, the research experts at Emotive Analytics employ a wide variety of innovative emotional marketing research techniques to get to the bottom of what truly moves consumers. Special implicit research techniques used by the professionals at Emotive Analytics include the following implicit techniques:

• Hypnosis-interviewing
• Psychodrama
• Misattribution (also known as Implicit Association)
• Psychophysiology (for neuromarketing)
• Ethnography

These emotional marketing research techniques are the primary innovative methods that Emotive Analytics utilizes to help companies uncover exactly what makes their target audiences "tick." Contact us today to learn more about emotional marketing research and truly effective direct response marketing.