Exploring Influences on Consumer Buying Behavior

Relying on decades of consumer motivation research experience, the experts at Emotive Analytics help major companies gain a better understanding of the primary emotional influences on consumer buying behavior. Unlike typical emotional marketing research firms, the research techniques employed by Emotive Analytics focus not only on the evident, explicit emotional influences on consumer buying behavior, but on the implicit emotions that play a key role as well.

It is this focus on implicit emotional influences of consumer buying behavior that sets the consumer motivation research at Emotive Analytics apart. Not only does typical research ignore the power and value of implicit association when it comes to buying behavior, traditional consumer motivation research techniques are unable to appropriately gauge implicit emotions.

Effective Consumer Motivation Research

Emotive Analytics uses a number of non-traditional research techniques to effectively assess all of the influences on consumer buying behavior. Buyer motivation research techniques like psychodrama, hypnosis-interviewing, misattribution (also known as Implicit Association), various psychophysiology techniques and ethnography all serve to help draw out the emotional motives behind buying behavior that exist below the surface in the subconscious, non-analytical mind.

Contact Us

To learn more about the influence of emotions on consumer buying behavior, please contact Paul Conner at 314-752-0564 or paul@emotiveanalytics.com.