What are Psychophysiology Techniques for Neuromarketing?

Over the last several years, neuromarketing has become quite the hot topic in the consumer motivation industry. Neuromarketing is a general term that is used to describe how marketers apply a number of psychophysiology emotional research techniques that measure neuro-chemical brain and body responses in order to gauge existing emotional and cognitive attitudes or preferences for a brand, product or marketing message. Psychophysiology techniques for neuromarketing include fMRI, EEG, facial coding and other biometric indicators, just to name a few.

These neuromarketing techniques are especially useful is in the detection of implicit emotions or cognitions that a participant may be unwilling to express or are altogether unaware of. Laying these unconscious perceptions bare through neuromarketing enables emotional research professionals to help marketers create brands, products, services and messaging that will more effectively emotionally engage a target audience.

Additional Emotional Research Techniques

At Emotive Analytics, psychophysiology techniques for neuromarketing constitute one of a wide array of effective, non-traditional emotional research techniques that are expertly applied to reveal the implicit influences on consumer buying behavior. Additional implicit emotional research techniques used by Emotive Analytics include hypnosis-interviewing, psychodrama, misattribution (also known as Implicit Association) and ethnography. No matter which emotional research technique or combination of techniques is used by the experts and Emotive Analytics, clients can be assured that the resulting information is an accurate and comprehensive representation of the emotional dynamics that drive consumers to purchase their brands, products or services.

Contact

To learn more about psychophysiology techniques for neuromarketing, please contact Paul Conner at 314-752-0564 or paul@emotiveanalytics.com.