Emotive Analytics

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these press releases and articles involve Emotive
Analytics, experiEmotive^® analytics, or Paul Conner.

EMA in the news

Consumer Research Firm Pioneers Technique to Reveal Hidden Brand Emotions - Online PR News, May 2009.

experiEmotive® analytics Releases Categories of Consumer Emotions and Feelings: Allows Marketers to Investigate Specifically How People Feel About Their Brands - PRWeb, February 2006.

experiEmotive analytics Develops Innovative Telephone Interviewing for Emotional Branding -- Let's Companies See How Consumers Unconsciously Feel about Their Brands.

A Procedure for Improving the Actionability of Market Research: A Must for All Research Professionals. Delivered within the Distinguished Speaker Series to SIUE's Master of Market Research Students, April 2006.

Paul Conner presents EMA's Emotional Profiling of Samsung and Sony in a poster session at the AMA's 2010 ART Forum, June 2010.

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