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quiets consumers' analytical, defensive, rationalizing minds
to reveal what lies in their emotional unconscious.

hypnosis-interviewing

In individual interviews, with their knowledge and permission, we quiet respondents’ analytical, defensive, rationalizing minds.  No, we don’t make them quack like ducks!  We simply induce hypnotic states of mind that generate more emotional dialog.  This type of dialog surfaces rich images and emotional language that conscious filtering defends and rationalizes.  Many insights come from what would otherwise be held back in traditional non-hypnotic dialog.

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