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activates involuntary emotions and quantitatively
measures their impact on consumer behavior.

quantitative implicit association / misattribution

Social and cognitive psychologists have developed quantitative approaches for automatically activating and measuring implicit emotions.  We’ve adapted these approaches to consumer situations, particularly for our Emotional Profiling product. By including explicit emotional measurements and important outcome variables, we can show you which discrete emotions, both implicit and explicit, are driving purchase and/or brand preference.  Specific hidden emotions important to purchase behavior are often revealed to direct new marketing activities.

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