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assesses emotions via body reactions — in the brain, face,
skin, heart, eyes, respiration, and general muscle movement.

psychophysiology

Emotions start as bodily reactions, so we offer a variety of ways to assess emotions at this rudimentary, often involuntary, level.  You have likely heard of "neuromarketing."  Neuromarketing involves gaining marketing insights from using various psychophysiological techniques.  We connect with experts in this area who know the best ways to monitor the body for relevant emotional (and sometimes even "cognitive") reactions.

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