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EMA facts newsletters
These newsletters contain information and commentary from Emotive Analytics and academia about human emotions, consumer emotions, consumer motivation, marketing to emotions, etc. (Click on title below to download)
- EMA Facts 13 February 10 - "Anthropomorphizing" Products and Brands: Emotional Dynamics of Thinking of Them as People.
- EMA Facts 12 June 09 - The Power of Unconscious Irrationality
- EMA Facts 11 January 09 - Discover Your 'Implicit' and 'Explicit' Emotional Profile
- EMA Facts 10 August 08 - Moods' Effects on Consumer Behavior
- EMA Facts 9 August 07 - The Interplay of Rational & Emotional Processes
- EMA Facts 8 March 06 - Novelty Has Neurochemical Emotional Power
- EMA Facts 7 September 05 - Feeling Betrayed Can Surface from Corporate Cultures
- EMA Facts 6 June 05 - Overshadowing: Left-Brain Discussion Can Alter Perception
- EMA Facts 5 February 05 - What is Your Brand's Emotional Profile?
- EMA Facts 4 November 04 - Decisions are Made from the Emotional Imagination
- EMA Facts 3 September 04 - Deciding vs. Purchasing Yield Different Emotions
- EMA Facts 2 August 04 - Emotions are Necessary for Decision-Making
- EMA Facts 1 July 04 - Emotions Signal Met or Violated Needs
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