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full research reports

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Emotional Profiles of a Frozen Food Brand: Discovering Evident and Hidden Feelings for Improved Emotional Marketing (February 2010) - This study quantitatively examined how moms of school-aged children felt about a well-known frozen food brand (not disclosed for confidentiality) across a series of (10) discrete emotions. Both explicit (evident) and implicit (hidden) emotions were examined. Implicit emotions were examined via a technique adapted from well-founded cognitive/social psychology priming approaches. Regression techniques also indicated which emotions (explicit and implicit) most strongly drove preference for and purchase of the brand.

Emotional Profiles of Samsung and Sony: Discovering Evident and Hidden Feelings for Improved Emotional Marketing (July 2009) - This study quantitatively examined how college students felt about Samsung and Sony across a series of (10) discrete emotions. Both explicit (evident) and implicit (hidden) emotions were examined. Implicit emotions were examined via a technique adapted from well-founded cognitive/social psychology priming approaches. Regression techniques also indicated which emotions (explicit and implicit) most strongly drove preference for each brand.

Examining the Emotional Profiles of Target and Wal-Mart: And What Lies at Different Levels of Consciousness (July 2006) - This study examined how people felt when they imagined shopping at Wal-Mart and Target, distinguising their conscious and unconscious emotions and feelings. The results can be used to manage experiences that trigger emotions and feelings that most drive positive purchase interest for each store.

The experiEmotive® Drivers of Purchasing Nutrition Bars (December 2004) - A comprehensive report about the “experience-to-emotional motive chains” involved in decisions to purchase or not purchase nutrition bars.

Discovering the experiEmotive® Drivers of Digital Video Recorder (DVR) Purchase Consideration (December 2003) - A comprehensive report about the “experience-to-emotional motive chains” that drive purchase consideration of DVRs (like TiVo).