case studies

(More details can be found by clicking on the highlighted linking text.)

Emotional Profiling Studies for a well-known frozen food brand, Samsung, and Sony. These studies quantitatively revealed key discrete emotions that drove brand preference or purchase for these brands.

Emotional Positioning Studies for a broadband services company and a private resort community. These studies surfaced emotional themes from which to build marketing and operations plans.

An Emotional Assessment of why cable television service customers were canceling their service. This study surfaced an emotional theme that was used to improve corporate culture, creative executions, and promotional offers.

Emotional Impressions Study of Target vs. Walmart. This study revealed differences in implicit and explicit store brand impressions as well as store attributes that triggered them.

Comprehensive Categorical experiEmotive® Drivers Studies for Nutrition Bars and Digital Video Recorders. These studies provided myriad experience-cognition-emotional links to purchase and non-purchase of these products, from which marketers could develop emotional product and marketing strategies.

stay up to date

Emoblog >>
Ask the Emotional Expert >>

get on the list

to receive ongoing information about the emotional dynamics of consumer behavior