• clients & testimonials
• case studies

clients & testimonials

And here is what some of our clients and partners have said:

“I was impressed with your ability to use a structured process to divine the emotions and then translate them into actionable data that will positively affect our bottom line. It is rare indeed to find a research professional who truly understands marketing and the bottom line issues of a company. It would be difficult to overstate what a pleasure it was working with you and how pleased we are with the outcome.”

Ron James | Vice President of Marketing, Innsbrook Corporation

“EMA’s analysis of what caused them [consumers] to move away from us was highly insightful and directed us to actionable steps to improve our business. Based on the findings, we modified promotional offers and creative execution. These changes helped us attract a segment of customers that stayed with us for a longer period of time, improving operating results for the business.”

Shahid Butt | Vice President, Cebridge Connections

“EMA has an approach that is very different from other firms. The combination of in-person interviews, online surveys, and phone surveys gives you a 360 degree look at what your customers are thinking and feeling. EMA was able to accomplish the research within the allotted timeline and able to provide a strategic approach for our company going forward.”

Sharon Slotterback | Vice President of Marketing, Broadstripe

“We conducted an ethnographic cultural exploration of emotions as lived and expressed among women in Vietnam, France, and the United States. Paul was a vital member of our expert panel, crucial in the project's success. His knowledge and wealth of experience with clients and marketing enabled him to be the panel's crucial liaison with R&D engineers, marketing and advertising specialists. For all involved, his commitment and enthusiasm were infectious.”

Rita Denny and Patricia Sunderland | Principals, Practica Group

“I've known and worked with Paul for about a decade, and have always found his approach to understanding how consumers think and make decisions a thoughtful and insightful one. He is creative and flexible in his investigation, but always touches base with underlying theory.”

Michael Richarme | Senior Vice President, Decision Analyst